|
| |
|
|
Identity of the football club FK Dukla Jižní Město
Sýkora, Petr ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Identity of the football club FK Dukla Jižní Město. Objectives: The main goal was to analyse the identity of the football club FK Dukla Jižní Město, define weak spots and determine inovation, that should help to improve the identity. Methods: Qualitative research with unstructured interview with representative of leaders; quantitative research with questionnaire for players, parents and fans; analysis of competition; SWOT analysis. Results: Suggestion, which should help to improve the club identity. Keywords: Dukla, Jižní Město, football, club, corporal identity.
|
|
|
Identity of club FK Viktoria Žižkov and application in the commercial activity
Markuzi, Jan ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
The bachelors thesis deals with the description identity of football club FK Viktoria Žižkov and her commercial application, through description analysis and depth interview with representative of fans and player of "A" team. The depth interview with these people helped me to create SWOT analysis. Results of these methods were basics for formations the recommends, which should conduct for improve of club identity and her commercial application. Key words corporate identity, club identity, club image, FK Viktoria Žižkov
|
|
|
Corporate culture survey in the CODI Art & Production Agency, Ltd.
Dvořák, Jan ; Tureckiová, Michaela (advisor) ; Reichel, Jiří (referee)
This bachelor thesis focuses on the issue of the company culture in a specific company. In this bachelor thesis is focus putt on description and classification of company culture. This topic is discussed in numerous books which are used in order to establish the theoretical basis of the thesis. The theoretical part describes company culture and also is concentrates on its relationship with a proper functioning of the working organization in a dynamically variable market environment. Quantitative analysis and qualitative research constitute the main instruments for the analysis of the company culture. On the basis of the accumulated data, is managed to identify the current condition of the company culture in the working organization, and to circumscribe the measures to amend the deficiency. Keywords Company culture, characteristics and structure of the company culture, types of company cultures, strong and weak company culture, organization, business environment, employees, qualitative research, quantitative research
|
|
|
Marketing communication in a chosen company
KREJČÍŘOVÁ, Dominika
This diploma thesis called Marketing Communication in a chosen company aims to analyse used marketing communication tools in the selected company and propose changes and recommendations based on the acquired knowledge and results. According to them, the company's target groups of marketing communication will be set and the overall plan of activities for the year 2020 will be compiled in the practical part.
|
|
|
Identity of the football club FK Dukla Jižní Město
Sýkora, Petr ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Identity of the football club FK Dukla Jižní Město. Objectives: The main goal was to analyse the identity of the football club FK Dukla Jižní Město, define weak spots and determine inovation, that should help to improve the identity. Methods: Qualitative research with unstructured interview with representative of leaders; quantitative research with questionnaire for players, parents and fans; analysis of competition; SWOT analysis. Results: Suggestion, which should help to improve the club identity. Keywords: Dukla, Jižní Město, football, club, corporal identity.
|
|
|
Identity of club FK Viktoria Žižkov and application in the commercial activity
Markuzi, Jan ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
The bachelors thesis deals with the description identity of football club FK Viktoria Žižkov and her commercial application, through description analysis and depth interview with representative of fans and player of "A" team. The depth interview with these people helped me to create SWOT analysis. Results of these methods were basics for formations the recommends, which should conduct for improve of club identity and her commercial application. Key words corporate identity, club identity, club image, FK Viktoria Žižkov
|
|
|
Corporate culture survey in the CODI Art & Production Agency, Ltd.
Dvořák, Jan ; Tureckiová, Michaela (advisor) ; Reichel, Jiří (referee)
This bachelor thesis focuses on the issue of the company culture in a specific company. In this bachelor thesis is focus putt on description and classification of company culture. This topic is discussed in numerous books which are used in order to establish the theoretical basis of the thesis. The theoretical part describes company culture and also is concentrates on its relationship with a proper functioning of the working organization in a dynamically variable market environment. Quantitative analysis and qualitative research constitute the main instruments for the analysis of the company culture. On the basis of the accumulated data, is managed to identify the current condition of the company culture in the working organization, and to circumscribe the measures to amend the deficiency. Keywords Company culture, characteristics and structure of the company culture, types of company cultures, strong and weak company culture, organization, business environment, employees, qualitative research, quantitative research
|
|
|
Corporate identity and image of non-profit organization
Kocourková, Adéla ; Franková, Emilie (advisor) ; Surynek, Alois (referee)
The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.
|
|
|
Corporate culture
Pejšek, David ; Pilař, Ladislav (advisor) ; Balcarová, Tereza (referee)
This bachelor thesis deals with the topic of corporate culture. The aim of the thesis is to describe the impact that the company cell phones have on the personal life of the employees.
The first, theoretical, part is focused on the concept of corporate culture and defines its basic components and elements. This part is trying to summarize all the approaches available in the literature by variety of authors.
The second, practical, part of this thesis presents the results of a questionnaire survey which is focused on the influence of the company cell phones on the employees in their personal free time. The conclusion summarizes the entire survey and offers the interpretation of the results.
|
guest ::
